Whatever Rema gives people, whatever spice she uses, it is a rare thing when a music video garners more than 600,000 views in less than two weeks. But Rema makes it such a sail over; there is something imbued in her personality, something that captivates a viewer.
The video is not exceptional (as a matter of fact), it is Rema playing on a telephone, Rema in a club setting and Rema in different dance scenes. It is just those three things. But then, we are talking about Rema, Rema the brand, Rema the cult, Rema the artiste. There is something to a music video, the artiste themselves can be the video. For Rema, she redefines what makes a music video tick; it is not the lighting. It is not the costumes.
It is the brand that shows up on the screen. And that is what Rema has built over time. The brand in our heads and hearts!
