CONVERSESSIONS: The choice for artistes is usually determined by what they have to say and most of the time, the character of the artiste determines the location. For instance, The Mith’s confidence and aura suited the golf course and King Saha’s love for nature also determined his location, writes Andrew Kaggwa.
The lockdown came with many things that did not stand the test of time. For instance, there was a time when everyone became a podcaster, talk show host, or cooking show host. You could think everyone out there owned a YouTube channel and was creating content in one way or another.
Then there were artistes and the lockdown shows. With a camera and a mic, audiences were serenaded. It was something that many artistes thought was serenading, but truth be told, there were just a few shows where people were indeed serenaded.
But online shows had not been entirely new; for example, in 2017, singer Anne Nassanga, alias Afrie, organised a series of online shows to launch a number of new songs and tease her EP.
Thus, by 2020, when the Covid-19 pandemic forced many people to stay at home, the idea easily became a hit, and soon, big brands had already come on board.
The first was Club Beats at Home. Swangz also organised Uganda Strong and United, which may easily pass as the clear home concert in the two years of Uganda’s lockdown.
The concert was remotely done, or, we think, without the aesthetics of overproduction, LED screens, and a big band. The artistes sang stripped versions of their songs, and it was fun to see.
Then, there were the Tusker Malt Conversessions, that were online shows, but music here was not the winning factor; it was the artiste’s story.
The beginning
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