If there is one thing that makes this video wonderful to watch, it’s simply the emotions. Cindy connects with the viewer at a greater level in this video by choosing to show her emotions (oba it was a true story). It starts off with Cindy recounting her past with her estranged boyfriend. Though she does not visually take us back to that time (which would have accentuated the emotional strength), Cindy still pulls it off magnetically in this video. At least she got to cry while seated under the kitchen cabinets.
Bring in the location and setting, the On Fire music video gets it all right. It leaves no room for doubt. It’s not predictable (I could never predict that Cindy can get emotional, though without a tear). It’s not like any other Ugandan video of sorts where having the word fire in the song will make the directors try to create the fire effect by hook or crook.
The video proves that Ugandan artistes are taking music videos more seriously. I only wish that for the part where she sang about the bomb detonator, Gravity Omutujju would make an appearance as an expert terrorist.
It is a reddish video of sorts, right from the colouring and the lighting to the costumes worn by Cindy.
However, in trying to bring out the visual effects at the part of the chorus, there is a feeling that the video director and editor failed at executing the concept. The visual part of the chorus tends to kill everything, right from the montage to the lighting. If there is any one part where this Nigerian-directed music video gets flawed, then the chorus part leaves one yearning for better. It deserves three star-rating.