Connect with us

Hi, what are you looking for?

Sqoop - Get Uganda entertainment news, celebrity gossip, videos and photos
Sqoop – Get Uganda entertainment news, celebrity gossip, videos and photosSqoop – Get Uganda entertainment news, celebrity gossip, videos and photos

Audio Visual

The music video manifesto: Leila Kayondo

kay

The video catches me by surprise, and grips me straight away. I had imagined from the title that it was meant to follow a path so known to most local videos. No it didn’t. It chooses to take on another visual realm, and creates one of those music videos that help Uganda make a leap. A leap into the dimension of a better creative thought processes.
The video is shot along a highway that is under construction; however with a good play around with the edits, it brings the feel of some Arabian desert lands with the sand dunes. As the dust spirals in the air, one’s appreciation for this video grows. Sometimes, the first step in creating a music video devoid of monotony is choosing the right location, this video does that. It chooses a location that sends our emotions on an odyssey together with Leila Kayondo.
What about the costumes? That Princeton shade of orange dress fits in so well with the location and so do the other black dresses of the dancers. Finally, when you add in the bike and range rover to the video, you get a video that approximates to a state of magnificence.
However, despite all the cheers, the good, the video comes with its flaws. It’s usually a case of a bad video for a very good song. This time round, it’s different. One gets the feeling that this video gets too good for the audio. There is a mismatch for a viewer who will enjoy watching the video, yet not feel the same energy being radiated by the song.
This mismatch is coupled with some scenes that tend to communicate nothing in particular. Perhaps a little bit of minimalism at those white nets in the desert. Less could have implied greatness for this video.

 

You May Also Like

Features

Representing: Eddy Kenzo was the first East African to win a BET and Nickelodeon awards, Pr George Okudi was the first and only Ugandan...

Columnists

Tojja means you stand no chance… KAMPALA: There are two kinds of Kampala. There is the fictional Kampala (the one that spends its time...

Fashion & Beauty

ON THE RED CARPET: It is award season and the stars are coming out, shining bright and winning on the red carpet. The Microsoft...

Audio Visual

Probably the video with the best storyline this year. It is superbly scripted. There is Zakayo, the market collector that is giving vendors restless...

Advertisement