Artistes Zulitums and Fik Fameica are Uganda’s representatives in this year’s Coke studio which was launched on Thursday evening at Motiv where they put up quite a remarkable performance that also saw them launch their Coke studio collaboration.
Dubbed ‘Amanyi manji’, the duo performed the song for the first time to the astonishment of the audience who were left with no choice but to support them by cheering and singing along to the chorus.
Earlier on, the two artistes had entertained the audience with their solo projects, Zulitums starting with songs like ‘Oluvanyuma’, ‘Uberman’ and ‘Easy’ while Fik Fameica did ‘Kanzunzu’ and ‘Buligita’ among others.
The invite-only event saw several artistes including Hellen Lukoma, Hatim Dookie, and Zex Bilangilangi in attendance.
Zulitums and Fik Fameica will share the stage with renowned talents such as Yung Stunna and Nasty C from South Africa, Mayorkun and Buju from Nigeria, and international sensations Sam Smith and Imagine Dragons.
Headlined by American artiste Jon Batiste, this year’s Coke Studio, returning after a two-year hiatus, features a collaborative anthem titled Embrace Your Authentic Self (The Real Magic) featuring K-Pop sensation NewJeans, Grammy winner Camilo, UK singer-songwriter Cat Burns, and Atlanta rapper J.I.D.
Arthur Akankwasa, the senior franchise manager for Coca-Cola in Uganda, expressed his excitement about engaging with a new generation of consumers, particularly Gen Z, through this multicultural experience.
“This season promises to be nothing short of enchanting and inspirational, boasting an impressive line-up of artistes carefully selected for the enjoyment of our consumers,” he said.
“This period offers a unique opportunity for Coca-Cola to connect with a new generation of consumers, with a special focus on the Gen Z demographic. In a world where everything is at our fingertips, we’re thrilled to offer a fresh cross-cultural experience that deeply resonates,” Akankwasa added.
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