Kenya’s Christine Mosha commonly known as ‘Seven’ was last week appointed lead Marketing and Artist Development for the East Africa region for Sony Music Entertainment Africa.
Mosha will build out the company’s roster of local talent and amplify its international repertoire and existing catalogue across the region. She will report directly to Sean Watson, Managing Director, Sony Music Africa.
“Sony Music has such a great history in the entertainment industry globally, so to be a part of this company at this point in my career feels like such a great fit whereby I can bring my experience and business acumen to the organization as a whole,” added Mosha.
“I am very excited about joining Sony Music Africa and look forward to continuing to make a positive impact in the entertainment industry, not just in East Africa but across the continent.”
Mosha brings over 15 years of African entertainment industry experience to the role and has worked closely with Sony Music Africa for many years. In 2017, she founded her own independent record label and talent management company, Rockstar Africa, where she delivered commercial success for a number of renowned East African artists including Lady Jaydee, Ray C, TID, Rose Muhando, Xtatic, Alikiba and Ommy Dimpoz among others.
Mosha in 2010 headed up ROCKSTAR 4000 music entertainment, the first independent pan-African music company and content, digital and events production network. There, she oversaw music publishing, record deals and content licensing in partnership with Sony Music Africa, including working on the campaign for the Fifa World Cup 2010 that took place in South Africa.
She also worked for MTV Africa from 2005 to 2010, and hosted Big Brother Africa in 2006.