This video is beautiful if only for one reason – it’s comical exaggeration, its zoom-outs, its amplifications of the ordinary. In the saloon, that exaggerated booklet, then the magazine covers. You will also love Zex on the golf course, as he is zoomed in, and then zoomed out.
Perhaps some people will get intimidated by the scene where Zex bounces off this bikini girl’s body. Because of this amplification, it may drive off some people. But then again, this is a video built on this platform of amplification.
Every scene is memorable, it owns the space. You find Zex at that junction as taxis ooze by. Imagine a video that has created a scene for every viewer. You will find something just for you in this video, something to get your attention, something that leaves you in wonderment. And above all an appreciation of raw art, and experimentation with effects.
– Ian Ortega
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