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Rewarding the cream of marketing

Zeus the Agency won Rising Agency. Photo | Courtesy | Agency

Last Friday evening was a night to remember for top marketers as Evolve Group Africa held the third installment of its annual Uganda Marketing Excellence Awards (UMEAS) at a red carpet and black-tie gala at Kampala Serena Hotel under the theme, “Celebrating ideas that work.”

The awards were orchestrated to cover every facet of marketing profession, including sustainability, communications, branding, advertising, digital and public relations and the evening was worth a nod to creativity, innovation and strategic brilliance that recognised the exceptional work of marketers across 12 categories.

Winners were revealed amidst an atmosphere of anticipation and excitement, with each award reflecting the diverse and dynamic landscape of the marketing profession.

Among the winners of the evening was the Rotary Cancer Run 2023 that took the Best Not for Profit/Social Good Campaign, Metropolitan Republic winning the Agency of the Year while the Rising Agency of The Year went to Zeus the Agency.

The Advertising Campaign of the Year went to Whiskey Desire by Johnnie Walker, Best Use of Partnership Marketing went to Hospital Sente by Airtel Mobile Commerce while the Marketing Campaign of the Year went to Smirnoff Fiestas, among other winners.

According to John Paul Okwi, the jury president, this year’s winners were chosen based on; alignment to strategy (set objectives and budget spent), execution(creativity and problem-solving abilities) and Return on investment (business impact) as they looked at campaigns and projects that made good use of resources that were entrusted to marketers.

“Marketing is where creativity meets strategy and tonight, we are here to cast a spotlight on those who have done a job well. However, celebrating marketers is not just about acknowledging a job well done, it is also about recognising the pivotal role they play in pushing every component of a corporate engine. Your work is truly commendable,” said Okwi.

This year explored how well brands, marketers and their agency partners have leveraged different media channels, digital and traditional, to create campaigns that have made a powerful impact on their target audience and business with the support of I&M as first time sponsors. Nation Media’s Daily Monitor, Spark TV, NTV were the other sponsors.

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