Rema is back. But this time, back with a flash to the past. She settles for a retro-theme in this music video and gets to play out all the scenes in one static location. It is with this one venue that Rema makes a grand attempt to tell a story.
It is a story of a man who has got Rema addicted. As the story is told, visual comparisons are made. We look at the big-mouthed Arnold, the kind of man that speaks volumes about every shilling he spends. He brags about his generosity.
There is also a constant to the dances, they provide the transitions from scene to scene. In Rema’s attempt to get us to the past, she forgets that one also ought to leave a memorable statement. This video is not average, but it is not memorable. It is not as addictive as the man whom Rema sings about. Perhaps it did not aim for the sky, and thus missed it anyway.
– Ian Ortega
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