Uganda Breweries Limited has unveiled a new look for one of its brands. Tusker Malt Lager has a new look with a refreshed label to stamp its position as Africa’s leading premium beer.
While the look has been refreshed, the liquid remains the same definitely rich premium taste of Tusker Malt Lager.
“The new look re-echo’s TML’s position as the finest beer on the market. Expect the same premium quality of our lager that is slow brewed to give fuller flavour to our consumers,” says Elizabeth Mutamuliza, the Premium Beers Brand Manager at UBL.
The new sleeve is premium, with a richer shade of green and Tusker’s symbolic elephant standing out in gold. The iconic green bottle is still embossed with the Tusker name on all sides.
“Uganda’s middle class is growing, they appreciate the finer things in life and Tusker Malt Lager is the finest beer on the market. The brand is also evolving with the times, so we have refreshed our look with a finer sleeve,” Mutamuliza adds.
Tusker Malt Lager was launched in the Kenyan market in 1996 after years as an export only brand. It was introduced in Uganda the same year.