Prim Asiimwe
Media personality Prim Asiimwe has urged influencers and public figures to take an active role in reshaping the perception of marriage, which she says has been tainted by an overwhelming focus on negative experiences.
“Marriage, as an institution, needs influencers because kitokota,” she said, using a Luganda phrase to suggest it’s under strain. “There are so many bad stories we see that make people scared. We need more people talking about how beautiful marriage is. Right now, it looks like there are tears everywhere and that’s not a good thing.”
Asiimwe believes that while it’s important to acknowledge the struggles within relationships, constantly amplifying the pain without highlighting the joy creates fear and disillusionment, especially among young people who are still shaping their views on love and commitment.
She emphasized the need for public figures particularly those in the entertainment space with large followings to share positive, real-life experiences that show marriage can still be fulfilling, joyful, and worth striving for.
Adding to the conversation, fellow entertainer and content creator Mamideb offered a slightly different take one that focuses on the importance of timing and self-awareness. For her, the twenties are a period of self-discovery and financial grounding, rather than rushing into lifelong commitments.
“Take your time,” Mamideb advised. “Your twenties are for discovering who you are. And when you get into your thirties, that’s when you can focus on settling down.”
Her stance reflects a growing sentiment among young creatives and professionals who are pushing back against the traditional expectation of early marriage. Instead, many are choosing to build their identity, careers, and financial security first viewing marriage as something to enter into with clarity and intention, rather than pressure.
Together, Asiimwe and Mamideb’s perspectives reflect a broader cultural shift taking place within Uganda’s entertainment scene and beyond. On one hand, there’s a need to repair and uplift the public image of marriage through authentic, positive storytelling. On the other, there’s a push for individuals especially women to know and invest in themselves before committing to life-long partnerships.
Their voices are shaping a more honest and balanced conversation around love, timing, and the realities of modern relationships, providing guidance to a generation navigating romance in an age of changing values and heightened visibility.
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