The Sheraton Gardens are expected to come alive tonight as Smirnoff’s much-anticipated Fiesta returns for its third edition and if the ticket rush is anything to go by, it’s already one of the year’s biggest events.
Uganda Breweries confirmed earlier today that the Smirnoff Fiesta is completely sold out, with hundreds of eager partygoers having secured spots for what’s billed as a full-spectrum celebration of music, art, fashion, and bold self-expression.
Themed around the “We Do We” movement, this edition of the Fiesta focuses on individuality within community a nod to the growing culture of authenticity among Uganda’s urban youth. The event will feature performances from top DJs, immersive art installations, and a visual setup that blends high-energy design with street-inspired aesthetics.
Speaking ahead of the event, Smirnoff Brand Manager Judie Nandekya said the overwhelming turnout reflects a growing appetite for experiences that are both inclusive and expressive.
“Our consumers are not just attendees they are the vibe shifters who inspire and uplift,” she noted. “The Fiesta brings them together in one space to celebrate creativity, individuality, and the spirit of connection.”
What started as a fresh spin on nightlife culture has now grown into a regular fixture on the entertainment calendar and each edition of Smirnoff Fiesta seems to draw bigger and more diverse crowds. From music lovers and creatives to fashion-forward influencers and casual weekenders, the event continues to attract a wide mix of revellers looking for something different.
As the gates open tonight, the Sheraton Gardens will offer more than just beats and cocktails. The space will be a showcase for contemporary youth culture, where dance meets visual storytelling, and identity is worn as boldly as colour.
While those without tickets will have to sit this one out, organisers hinted at more pop-ups and creative experiences in the months to come a sign that the Fiesta is evolving from a single event into a cultural platform with momentum of its own.
