Uganda Waragi’s newest flavor, Lemon and Ginger, has added another accolade to its growing list of achievements by winning the PR and Marketing Campaign of the Year at the recently concluded Uganda Marketers Excellence Awards (UMEAs). Held at the Kampala Serena Hotel under the theme “Promoting Sustainable Marketing,” the event celebrated the most impactful marketing initiatives in Uganda’s industry.
The launch campaign for Uganda Waragi Lemon and Ginger was lauded for its innovative and collaborative execution, cementing the brand’s reputation for creativity and excellence. Hosted by the Uganda Marketers Society, the event brought together top players in marketing and communications to honor campaigns that demonstrated creativity, strategy, and measurable impact.
Speaking at the awards gala, Hillary Baguma, a key representative of the Uganda Waragi team, expressed his gratitude to the teams behind the campaign. “This milestone is a reflection of the power of collaboration. As Uganda’s heritage brand, we reaffirm our commitment to uniting different players within the creative industry, as showcased by the monumental launch of Lemon and Ginger,” he remarked.
The Lemon and Ginger launch campaign was also recognized earlier this year at the prestigious Silverbacks Awards, where it won bronze and gold in the Integrated Campaign and Multimedia Design categories, respectively. These accolades highlight the brand’s commitment to innovation, storytelling, and collaboration across multiple platforms.
The UMEAs, held annually, spotlight exceptional brand marketing campaigns in Uganda, fostering competition and inspiring excellence within the industry. The recognition of Uganda Waragi Lemon and Ginger underscores the brand’s ongoing commitment to delivering authentic and engaging experiences for consumers while driving impactful marketing initiatives.
With a collection of awards for the Lemon and Ginger launch, Uganda Waragi continues to solidify its position as a trailblazer in the spirits industry, celebrating creativity, collaboration, and Ugandan heritage.
