Aimed at searching for creative and uniquely talented individuals with outstanding social skills, a new campaign dubbed the Bell CEO has been launched to appoint the CEO, an acronym coined to mean Chief Enjoyments Officer.
This campaign is national and various creative individuals emerging from the regional engagements will battle for the ultimate CEO position.
To enter, interested persons will be required to submit digital entries, a 30-second video entry expressing their unique creativity. Once shortlisted, contestants will take part in a three-phase process with various challenges leading up to the ultimate showdown where the overall winner will be selected.
The campaign will also feature an online voting portal for contestants to mobilize their fans using their social media channels to vote for them throughout the process.
“The world we live in continues to evolve and perhaps one of the biggest emerging developments has been the growth of the creative industry. Uganda is even more so fueled by our highly enterprising young people. The CEO is a platform that is looking to recognize creative and outstanding individuals who possess unique social skills and the right flair to be crowned the CEO. The CEO will walk away with a brand-new car and assorted Bell Lager goodies,” said Emmy Hashakimana, Marketing and Innovations Director, Uganda Breweries at a function held at Terranga restaurant in Bugolobi last Friday evening.
He added that the creative industry which includes arts, crafts, advertising, design, entertainment, fashion, and media, has become a vital force accelerating human development and that data shows that over the last 15 years, the creative economy is not only one of the most rapidly growing sectors of the world economy but also transformative in generating jobs, income and even exports.
With this, they believe that this era presents great opportunities to be tapped into and this campaign will provide a platform for uniquely creative individuals to showcase their skills and talent by empowering vibrant individuals to tap into the digital landscape showing them that they have the ability to explore their unique talent to grow, become job creators and earn a sustainable income.
The campaign will kick off in Kampala with calls for submissions to shortlist participants who will then undertake a few challenges ahead of crowning regional representatives.
It shall concurrently run in the Northern and Western regions of the country until the grand finale which will be held in Kampala.
The campaign is largely digital with campaign updates and processes posted online and an online voting portal for the public to vote for their best enjoyments king or queen.
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