The awards were out to create an experience, a TV production worth its name, and they indeed pulled it off. The awards offered glamour, glitz and entertainment.
It is hard appreciating the iKon Awards without looking back at Uganda and its history with entertainment awards.
When the PAM Awards were launched in 2003, for instance, they punched above their weight, trying to give Ugandans an experience close to the Grammy Awards.
The performances were amazing, the dresses out of this world but the artistes were subjected to a public vote. This meant that the tension was visible, it was more than winning an award for the artistes, in that a loss would mean one did not have a big enough fanbase to deliver an award and the loss would also signal the opposite. And trust local artistes with awards. At that time, a few intelligent artistes went to Nasser Road and had graphics designers craft campaign posters for them with a complete ‘Vote’ header, like an election.
As the iKon awards were being rolled out, the organisers noted that what they were doing was a celebration of film, not a rivalry. Thus from the time they announced the nominees, took them to a luncheon, they managed to create a brotherhood within the industry.
READ FULL STORY HERE>>> Kafa Coh runs over iKon Awards
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