Connect with us

Hi, what are you looking for?

Sqoop
Sqoop - Get Uganda entertainment news, celebrity gossip, videos and photos
Sqoop – Get Uganda entertainment news, celebrity gossip, videos and photosSqoop – Get Uganda entertainment news, celebrity gossip, videos and photos

News

UBL unveils Uganda’s first flavoured beer

Uganda Breweries Limited (UBL) has today unveiled a new product on the Ugandan market – Rockshore Tropical Lager.

Rockshore is Uganda’s first flavoured beer infused with natural tropical African fruit flavours like pineapple and passion to give consumers a new and exciting way to enjoy beer.

The product was unveiled under UBL’s Innovations arm, which has brought forth products like Uganda Waragi Pineapple and Coconut, Baileys Delight, Gordon’s Pink, and Tusker Cider.

Angella Mpayenda, UBL’s Innovations Project Manager said, “Both locally and internationally, we are seeing a shift in the way consumers want to experience the things that bring them together with their friends and loved ones – from food to travel, and now to beer. Rockshore is our latest response to these changes in consumers’ tastes and preferences, and we are proud to once again shock the market with yet another quality product offering.”

The product was launched through a digital-led campaign that saw media personality and social media influencer Lynda Ddane stage the hacking of her Instagram account, triggering a flurry of conversation online about who could have “Rocked” her life.

Emmy Hashakimana, UBL’s Marketing, and Innovations Director said, “Change is a constant, and our consumers are on a continuous journey to discover more unique and diverse taste experiences. As such, our edge as a business has been to leverage the power of innovation to consistently push the boundaries of what is considered ordinary and bring forth products and experiences that align with the consumers’ craving for the extraordinary.”

Consumers can also get free samples of the product and get immersed into its brand experience at the December Edition of Blankets & Wine, slated for this Sunday the 11th of December at the Lugogo Cricket Oval – with ‘Buy 1 Get 1 Free’ offers and exciting giveaways.

Don’t want to miss out on any story? For updates on all Sqoop stories, follow this link on Telegram: https://t.me/Sqoop

You May Also Like

News

The three Uganda Waragi brands – Premium, Pineapple, and Coconut have each won Gold Awards in the 2022 Monde Selection International Quality Awards, bringing...

Four One One

On Friday, Uganda Breweries Limited (UBL) hosted leadership from the greater Northern Uganda, residents of Gulu city, and staff for a dinner officially unveiling...

Events

Dr. Maggie Kigozi, the former Executive Director of the Uganda Investment Authority (UIA) expressed gratitude to Uganda Breweries Limited (UBL) and its parent company,...

Events

It was expected that the entertainment business would at least be back to normal by January 2021 but by the look of things, we...

Advertisement