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Richard Tuwangye bags Beyi Powa ambassador role

L-R: Ms. Doreen Nyiramugisha, the Head of Marketing and Communication at PostBank Uganda and Mr. Richard Tuwangye during the launch of PostBank’s Digital Banking Beyi Powa campaign recently in Kampala

Renowned Ugandan actor and comedian Richard Tuwangye aka Amoosi has scooped big as a campaign ambassador for Post Bank’s new campaign dubbed Digital Banking, Beyi Powa.

Tuwangye who like other artistes largely depended on weekly comedy shows to sustain his life is ecstatic about the new opportunity and working with the bank. “I am very happy to be a part of Post Bank’s digital transformation journey.  As you may all be aware, we are in very unpredictable times Beyi Powa, therefore, comes as a savior in the whirlwind of uncertainty since one doesn’t need to make sporadic movements,” he said.

He added that “the total lockdown drastically increased my appreciation of digital options available to me because the people viewing my art increased by more than 10-fold. So, I am excited to have the responsibility to preach the gospel of digital options, their efficiency, and their benefits because I have experienced them first hand.”

The Beyi Powa campaign was launched two weeks ago to sensitize the bank’s customers about its alternative banking channels to promote adoption and usage. These channels are; PostApp, PostMobile, UnionPay PostCard and PostAgent.

As an ambassador, Tuwangye is tasked with promoting digital banking among his peers and customers of the bank through electronic, outdoor, and print media as well as his social media platforms which attracted more fans during the lockdown.

Tuwangye noted that he has since the closure of the national theatre where Fun Factory films and dramas are produced, resorted to doing online comedy skits through his social media platforms including Facebook, YouTube, and Twitter to be able to reach his fans and enable them to enjoy comedy in the comfort of their homes.

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