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Marking beer responsible day

While many are complaining about the issue of domestic violence growing in homes following the Covid-19 lockdown, there is something that many are neglecting – alcohol consumption.

That is why during celebrations to mark the Global Beer Responsible Day at the weekend, emphasis was focused on encouraging responsible and smart enjoyment so that all experiences with beer can be positive.

The theme of this year’s campaign was ‘Let’s champion smart drinking’and calls upon people to be champions of smart drinking through their actions in both their personal and professional lives and encourage others too.

Thomas Kamphuis, the managing director of Nile Breweries Limited, said the aim of their Smart drinking campaign is to remind people that even as they enjoy their beer at home, it is important to keep within the responsible drinking guidelines.

“We will donate water to selected bars and for every five bottles of beer bought, customers will get three free bottles of water as an encouragement for them to space their alcohol with water as one way to drink responsibly,” Kamphuis said.

Started in 2010, the annual Global Beer Responsible Day is part of a bigger campaign, ‘BeSmartDrinkSmart’.

Among some of the things the campaign stands for is urging the public to discourage underage drinking, alcohol consumption by pregnant women or drink driving and discouraging intoxicating practices, such as binge drinking, among others.

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