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No diva move, just keeping safe – Spice

Coping. Spice Diana says the thing that has kept her going in the lockdown is the online gigs and endorsement deals she has bagged due to her fanbase. PHOTOS /COURTESY

DIVA MOVES: Lately we have seen Spice Diana, real name Hajara Namukwaya, moving around with bouncers. In this time when artistes are struggling to make ends meet, Isaac Ssejjombwe caught up with the singer to understand why she is pulling the diva moves.

1.What’s with the bouncers?
I will relate the bouncers to the loss of my brothers Mowzey Radio and AK47, who lost their lives because they did not have security yet as celebrities and artistes, you do not know people who do not like you and what plans they have.
If you have been following artistes all over the world, many have security detail. Security might not be the main issue but having bodyguards is another way of earning respect and branding yourself. I have decided to pick a leaf from artistes bigger than me, such as Diamond and Harmonize. If they can do it, why not me? My manager ensures that the brand Spice Diana is not the same every day. This has nothing to do with someone being after my life or distancing myself from my fans like some people have been saying.

2.We have seen you host celeb after celeb at your house in this lockdown. Is this sort of your housewarming?
These people are my friends and we visit each other more often now because we have to be there for each other and stay connected. You will not find me chilling with someone outside this business. I am a people’s person and if someone calls and says they want to check on me, my door is always open as long as they are family or friends.

3.Talking of survival. How are you coping without shows?
It has really been hard to survive in this lockdown since we have not been working and earning but as Spice Diana, I am trying to survive on online shows. I have been using different platforms and they have been paying me monthly. I also have endorsement deals from some companies. Someone will call and request to use my space on social media to advertise because I have 600,000 followers on Facebook, more than 700,000 on Instagram and 100,000 subscribers on YouTube, so I am doing well on social media. Some companies have asked to partner with me on promotions, so that is how I have been surviving in this lockdown, although it cannot come close to the time before.

4.What plans have you laid out for after lockdown?
In this period, I have learnt to put much emphasis on my online platforms such as selling music online where you can earn some good money, then I have learnt to have more investments as an artiste because you never know when such a situation might come back but if you have investments, you will not be affected that much. I have also thought about doing more online concerts because with them, you can reach out to more people in different areas.
But besides that, I will start with the amazing projects I had to pause, such as collaborations with big East African and African artistes.

5.You are one of the most consistent artistes lately. To what do you owe your success?
The way I describe success is being simple and disciplined. Sometimes it is not about the music or how good you are in something you do but the discipline and how you treat everybody around you in their different capacities. Our business is about associating with people, so you have to master that. I have tried to respect everyone who has contributed to my career. The media, bloggers, the management, DJs, my team and my fans, especially who are a great pillar.

Returning to school
I love learning and I would wish to know more about my business, more about branding and marketing. If there is a chance, I would take a short course in those things.

On beef with Cindy
I did not see my name in any post written by Cindy after winning the Zzina female artiste of the year, so I will not comment about it. I love her so much and she knows it. I am her biggest fan and what I know is that she loves me too because in one of her interviews, she said I was one of her favourite artistes. I know she appreciates my work and everything I do.

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