As the holiday season draws closer, Ugandan travellers on board Emirates will enjoy one of the country’s best scripted films, Bala Bala Sese, a Ugandan movie on ice, Emirates’ award-winning entertainment system with over 4,500 channels of on-demand content.
The movie is an unimaginable love story between a village belle, Margaret, played by Natasha Sinayobye and a smitten rural boy, John, played by Michael Kasaija. The producers of the film fuse fiction and reality by incorporating subtle nuances of life in Uganda.
Passengers travelling with Emirates can choose from shows and movies in 44 languages, with over 100 films introduced every month, and sync their playlist to their seats using the Emirates App, helping create a bespoke playlist for a greater ease of content selection and a personalized inflight entertainment experience.
In September 2019, ice won the third consecutive award for Best Entertainment at the 2020 Passenger Choice Awards held during the APEX expo in Los Angeles, USA. This winning streak has been due to its continual innovations in inflight entertainment, setting the benchmark for customer experience. The airline has been at the forefront of the industry from being the first airline to install TV screens in every seat in 1992.