Before the ASFAs, American musician Jidenna said fashion should be taken serious by everyone because it reflects back on your personality. Everyone has a preference, some like fitting clothes, and others buggy. More feel comfortable in skimpy outfits while many like a certain material but all that was at the 7th edition of the Abryanz Style and fashion awards that took place yesterday evening at Kampala Serena Hotel Victoria Hall.
This is an event to look-up-to by fashion enthusiasts who always want to make an impression at the red-carpet. Some dress to kill while others dress to inspire.
On this specific edition, slay kings and queens came dressed decently, there were very few skimpily dressed ladies while the gentleman were simply outstanding. The turn-up was bigger than on the previous occasions.
The setup was on point with the red carpet accommodating almost 200 people. According to Jidenna, the organization of the award was better than the New York Fashion Awards. We don’t know whether he was saying it to impress Ugandans or if he actually meant it but what we are certain of is that Fenon records and the ASFAs team did a great job at the sound, lighting, setup and line-up of events.
Due to the high attendance, some people were left standing as all seats were occupied but they were okay with it. The stage that also acted as the runway that it almost took half of the hall to accommodate all models that fashion designers like David Tlale who has showcased for the past three editions, Monix Corture and Oluchi among others used to showcase their designs.
Among the winners of the evening included Abbas Kaijuka who won the designer of the year, Joram Muzira the star maker, Mugaga Alex winning the male fashionister, ‘Sunday’ video by SlickStuart, Roja and Toniks winning the best music video, while Fik Fameika beat Ykee Benda, Grenade, Beenie Gunter and Chosen Blood to the best dressed male artiste. Spice Diana made it as the best dressed female artiste while Nahya Glam was voted makeup artiste of the year.
The most interesting category was Icon of the year which went to Jidenna and Lifetime achievement award which was given to international fashion designer Oswald Boateng.
Jidenna was excited to receive the award and he said he had already gotten enough hospitality from Ugandans. To emphasize his gratitude, the Nigerian born artiste put up a worthwhile performance, doing four songs including ‘Bambi’, little bit more’, ‘Particular’ and ‘Classic man’. The Ciroc and Plascon sponsored event saw other performances from John Blaq and Beenie Gunter among others.