To Top

Connie got it wrong on Komuntale


I always enjoy Connie’s Tiffs but I totally disagree with what she had to say last week about Komuntale’s billboard. Yes, royalty is supposed to be about being regal and elegant, but I don’t think this means being so far removed from the people who regard you as such, that you cannot endorse a product they use.

In fact I commend the company behind the billboard for using Princess Komuntale. She represents everything the people who use the petroleum jelly aim to achieve – radiant skin and beauty. The billboard also caught the attention of people who didn’t know the product and I’m sure some have picked it up out of curiosity, and that is good business.

Whether the princess herself uses the product should not be the point. The point is that on that billboard, she seems to say, “It’s okay to use this product,” a message we need to hear when it comes to products made in Uganda.

What Connie forgot is that Komuntale is a Ugandan princess. She is therefore supposed to relate with the women and girls in Uganda, whatever class they belong to. By appearing on a billboard of a product many women and girls can afford to buy, the princess does just that. It does not “cheapen” the princess nor diminish her “fresh, youthful, young face” to endorse a beauty product that is designed for the ordinary Ugandan woman. After all, ordinary does not mean unclassy. Rather, it makes her more endearing to us, considering some people think she is too westernised, because of her accent and marrying a non-Ugandan.

Now, at least, there is something Ugandan to associate her with, besides being the princess of Tooro. We can go to the shop and ask for that petroleum jelly on those billboards with Princess Komuntale on it.

Leave a comment

More in Columnists

  • The pressure to keep up appearances

      FAKE LIVES: Check yourself and look around you…how many people can you count to be living beyond their means? Why...

    Ian OrtegaSeptember 18, 2020
  • Too many useful idiots among us

    In case you have not yet looked it up, Wikipedia says useful idiot is a derogatory term for a person perceived...

    Janat NapioSeptember 18, 2020
  • The Ugandan Opposition politician rule book

    DIRTY GAMES: The political season is upon us and as you may have already seen, the games have started. To be...

    Ian OrtegaSeptember 4, 2020
  • Let Chadwick rest, work on yourself

    Three weeks ago, I watched 42, a film about Jackie Robinson, the first Black American to play major league basketball at...

    Janat NapioSeptember 4, 2020
  • Man, Abayaaye no longer feel the pain

    Remember Mubiru from last week? The guy who escaped through the window when police raided the Kiwatule party place as Kansiime,...

    sqoopadminSeptember 4, 2020
  • Are we raising an entitled generation?

    PARENTING: Have you ever visited a home and a child says or does something that has you dropping your jaw? Well,...

    Ian OrtegaAugust 28, 2020
  • How about we use art to teach some

    Alexander Hamilton is one of the founding fathers of the United States of America. Wikipedia says he was statesman, politician, legal...

    Serestino TusingwireAugust 28, 2020
  • Next presidential address does not look good

    The Uganda police for once last Sunday acted swiftly in arresting seven partiers in a Kiwatule apartment. Some managed to flee...

    sqoopadminAugust 28, 2020
  • Ebuka and his pocketful of hands

          Chukwuebuka Obi-Uchendu is that man in Nigeria who wears nice but sometimes confusing clothes and shows up on...

    Janat NapioAugust 22, 2020