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Hustler : Isabelle Lydia Musiime

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Isabelle Musiime says the challenge she faces is people undermining her potential because she is female. PHOTO BY Isaac Ssejjombwe

Fixing it: She started doing PR work two years ago and today she runs an all-women PR company. Although that has caused her some doubt with clients, Musiime has never looked back.
What kind of job do you do?
I am the chief executive officer of a public relations company called Easy Creations.

When did you start doing this?
I started it two years ago but decided to rebrand it in September this year.

What did you rebrand to and why?
I rebranded to Easy Creations because we are all about simple, effective PR solutions. I wanted to create an all-women company that offered practical solutions.

What services do you offer?
We do PR in a different and easy way. No hiding behind strategies and industry jargon that you do not understand, because if you cannot understand it, how do you expect your customers to. At Easy Creations, we give you a strategy that is easy and practical.
What are your charges?
Depending on the package, we charge between Shs3m and Shs5m.

Who are some of your clients?
I have many, but my major clients are Myl Brands.

What challenges do you face in this job?
Being an all-women company, it is hard to get work. People assume we cannot deliver but it is great to always prove them wrong.

What exactly is involved in PR?
A lot, such as social media, print media, TV interviews, radio interviews, promotional campaigns and brand awareness strategies.

How different are you from other PR companies?
We focus on results. We use simple solutions: More love, less paperwork and we make PR fun and simple.

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