To Top

Marketers’ night out

mkt2When was the last time you laughed so hard that it reduced you to tears? Marketers were on Friday reduced to tears and endless laughter delivered with powerful words of wisdom that echoed through the Nile Hall of Hotel Africana.
The night set in an exquisite and colourful atmosphere of networking and learning that attracted marketing executives, but more important recognised the 10 year milestone that Marketing Africa had achieved. It started with a mix and mingle session where the executives were treated to cocktails and engaged in rigorous and insightful skills building session before moving inside for the keynote speech on the intricacies of developing winning strategies at the global stage.
Organised by Marketing Africa in partnership with Tusker Malt lager, the marketers were served with a sumptuous dinner and music played by guitar maestro Myko Ouma and his band.
The emcee of the day, Dr Mich Egwang warmed the crowed with jokes and simple questions that caught the respondents off guard.  Mich with his great sense of humour set the stage for which Dr Wale Akinyemi the keynote speaker rattled the executives with his own life story of being “Mumu” (dense person) and how he has been able to see the light.
Akinyemi, the Chief Transformation officer, Power Talks Consultants shared all important tips of growing and maintaining brands through winning strategies. The speech delivered with a great dose of laughter had a lot to do with Dr Akinyemi’s persona, whose ever captivating voice, great sense of humour and genuine personality gave serious lessons to marketers.
In his speech, he drew his examples from different generations of life and paused questions to the marketers, like “What is the age of your thinking?” He also further delved into “the life expectancy of the brain” and pointed out things that fail strategies. These include, among others, misplaced objectives, ability of who defines the objectives, deception of strategy lookalikes, reacting and responding, the disparity among strategists and alliance of conveniences, among others.
For effective strategies to be achieved, the speaker said the plans should always translate into goals. Dr Akinyemi also challenged the marketers in a powerful parting quote that goes, “In life the right to be remembered does not come with existence, it comes with achievement.” It was partying after that and guests left at will.

More in Events

  • Coopy Bly is the star at 2017 VIGA Awards  

      Different Entertainment Awards in Uganda always have a slot that recognises and awards gospel acts in the entertainment industry. Among...

    Christine NakalungiJanuary 18, 2017
  • A night in the Emirates fails to live up to billing

    They say all that glitters is not gold and this is the best expression to describe the experience at ‘Night in...

    Christine NakalungiJanuary 16, 2017
  • Ekkula Tourism Awards launched

    There is no doubt the tourism industry is growing. Last year, the Rolex made headlines as one of the fastest growing...

    Christine NakalungiJanuary 16, 2017
  • Where’s the party @

    Events Viga Awards @ Imperial Royal Hotel All gospel artistes and lovers will be at Imperial Royale Hotel tomorrow evening for...

    Christine NakalungiJanuary 14, 2017
  • Sheraton Kampala Hotel @ 50

      While many people were busy noting down their resolutions for the new year, one entity that had its itinerary neatly...

    Christine NakalungiJanuary 9, 2017
  • ‘La La Land’ wins big at Golden Globes

    Whimsical modern-day musical “La La Land” pirouetted its way into major Oscars contention Sunday as it swept the board at the...

    Christine NakalungiJanuary 9, 2017
  • Where’s the party @

    HAPPENING Bonfire Night Poetry @ Uganda Museum Verse in Vac presents a Bonfire Night poetry this evening at Uganda Museum from...

    Christine NakalungiJanuary 6, 2017
  • Queen of Katwe and coach get awards

    Coach Robert Katende and Ms Phiona Mutesi were handed the Uganda Diaspora Lifetime Achievement Award in recognition of their role in...

    Christine NakalungiJanuary 2, 2017
  • Thousands throng Enkuuka fete

      Thousands of revellers graced Enkuuka an end of year fete organised by CBS radio station at Lubiri in Mengo. Merrymakers’...

    Christine NakalungiJanuary 2, 2017