To Top

The music video: STAY – Amaru



It’s one of the videos in the race for Female Music Video of the Year at the CMVAs, and one of those videos where the judges did not go wrong at all. Directed by Adio Ash, a Nigerian film-maker based in New York and probably shot in the same area, the music video brings out the power of simplicity when fused with art.  It’s more of something you could describe as visual artistry with simplicity.

It begins with her boyfriend’s stuff being packed away in a card box. The on-location set-up in the house brings out the message effortlessly, the guitar in the corner, the distressed Amaru and the actions of the boyfriend which match up to every word in the song.

There is that remarkable outside scenery in some park of sorts that booms with flora. The video definitely tickles emotions and connects to the heart. The director used Amaru and the boyfriend to really come alive and deliver the visual message in the video.  For those who have never healed from a heart-break, this video may see you shed a tear. She looks so angelic, yet vulnerable at the same time as she sips on that cup of coffee and strings away on the guitar.
Stay is devoid of special effects, and I doubt it was shot on high budget still it does not disappoint. It picks up the story and tells it in a visual and inspiring format.  There was a romantic touch in how the video ended. You have Amaru playing the guitar as the boyfriend looks through the window high above, which seemed like a movie scene, (forget the scenes in Zari the Boss Lady). I hate that there is nothing bad about this music video.

More in Audio Visual

  • The track: Never Give UP- Flex D’Paper ft Mako Loco

    Ugandan Hip-Hop artiste Flex D’Paper could easily be categorised as an underground rapper but he is not. An underground rapper is...

    Christine NakalungiMay 6, 2017
  • The video: Mbozi Za Malwa- Bebe Cool ft Sauti Sol

    Once upon a time, Kim XP was the King of music video production. We almost believed the hype until the doubting...

    Christine NakalungiMay 6, 2017
  • Akafananyi – Katera Afrika

    Katera Afrika has the likeability aura that surrounds her. One could guess that it’s all about her individuality that she champions,...

    Christine NakalungiApril 22, 2017
  • The movie-The Fate Of the Furious

    Cast: Vin Diesel, Michelle Rodriguez, Dwayne Johnson, Jason Stratham, Tyrese Gibson, Nathalie Emmanuel, Kurt Russell, Charlize Theron Director: F. Gary Gary...

    Christine NakalungiApril 15, 2017
  • The dvd- Into The Storm

    Pette (Matt Waish) specialises in chasing storms so much that he had a car custom made for driving through tornadoes. For...

    Christine NakalungiApril 15, 2017
  • The track: Leesu – Mozey Radio

    5 Many refer to Leesu as a song done by Radio and Weasel, even the artwork to promote the song has...

    Christine NakalungiApril 15, 2017
  • Katonene bags 160m CMVA cash

    For all you who were mocking the Club video awards, see who is laughing last now. Word at our desk is...

    Christine NakalungiApril 1, 2017
  • The movie: The Ghost In The Shell

    Cast: Scarlett Johansson, Takeshi Kitano, Pilou Asbæk, Michael Pitt and Juliette Binoche Director: Rupert Sanders Genre: Sci-fi, action Running time: 106...

    Christine NakalungiApril 1, 2017
  • The dvd: Eagle Eye

    At one point, Jerry (Shia LaBeouf) was a broke guy struggling to make ends meet and constantly having to sneak into...

    Christine NakalungiApril 1, 2017