Connect
To Top

The music video :On Fire – Cindy

cindy

cindy

If there is one thing that makes this video wonderful to watch, it’s simply the emotions.  Cindy connects with the viewer at a greater level in this video by choosing to show her emotions (oba it was a true story).  It starts off with Cindy recounting her past with her estranged boyfriend. Though she does not visually take us back to that time (which would have accentuated the emotional strength), Cindy still pulls it off magnetically in this video.  At least she got to cry while seated under the kitchen cabinets.

Bring in the location and setting, the On Fire music video gets it all right. It leaves no room for doubt. It’s not predictable (I could never predict that Cindy can get emotional, though without a tear).  It’s not like any other Ugandan video of sorts where having the word fire in the song will make the directors try to create the fire effect by hook or crook.
The video proves that Ugandan artistes are taking music videos more seriously.  I only wish that for the part where she sang about the bomb detonator, Gravity Omutujju would make an appearance as an expert terrorist.
It is a reddish video of sorts, right from the colouring and the lighting to the costumes worn by Cindy.

However, in trying to bring out the visual effects at the part of the chorus, there is a feeling that the video director and editor failed at executing the concept. The visual part of the chorus tends to kill everything, right from the montage to the lighting. If there is any one part where this Nigerian-directed music video gets flawed, then the chorus part leaves one yearning for better.  It deserves three star-rating.

More in Audio Visual

  • Kenzo releases two videos

      Eddy Kenzo aka Musuuza is on a roll. This year, he has released ten songs so far, three collaborations two of...

    Christine NakalungiMay 24, 2017
  • The track: Never Give UP- Flex D’Paper ft Mako Loco

    Ugandan Hip-Hop artiste Flex D’Paper could easily be categorised as an underground rapper but he is not. An underground rapper is...

    Christine NakalungiMay 6, 2017
  • The video: Mbozi Za Malwa- Bebe Cool ft Sauti Sol

    Once upon a time, Kim XP was the King of music video production. We almost believed the hype until the doubting...

    Christine NakalungiMay 6, 2017
  • Akafananyi – Katera Afrika

    Katera Afrika has the likeability aura that surrounds her. One could guess that it’s all about her individuality that she champions,...

    Christine NakalungiApril 22, 2017
  • The movie-The Fate Of the Furious

    Cast: Vin Diesel, Michelle Rodriguez, Dwayne Johnson, Jason Stratham, Tyrese Gibson, Nathalie Emmanuel, Kurt Russell, Charlize Theron Director: F. Gary Gary...

    Christine NakalungiApril 15, 2017
  • The dvd- Into The Storm

    Pette (Matt Waish) specialises in chasing storms so much that he had a car custom made for driving through tornadoes. For...

    Christine NakalungiApril 15, 2017
  • The track: Leesu – Mozey Radio

    5 Many refer to Leesu as a song done by Radio and Weasel, even the artwork to promote the song has...

    Christine NakalungiApril 15, 2017
  • Katonene bags 160m CMVA cash

    For all you who were mocking the Club video awards, see who is laughing last now. Word at our desk is...

    Christine NakalungiApril 1, 2017
  • The movie: The Ghost In The Shell

    Cast: Scarlett Johansson, Takeshi Kitano, Pilou Asbæk, Michael Pitt and Juliette Binoche Director: Rupert Sanders Genre: Sci-fi, action Running time: 106...

    Christine NakalungiApril 1, 2017