To Top

The music video : Evaluate – Jaki O and Andy Music

I dream of a time when I will watch a Ugandan music video that will be shot by a Ugandan producer. I dream of a Ugandan music video that won’t try to copy or even borrow a concept that has been seen in videos that came before. Yes, I dream of a Ugandan music video that is built from scratch, and out of scratch comes something so big, something worth it, something that embodies creativity.
But it’s all a dream, especially if we still have videos such as Evaluate by Jaki O and Andy Music. This video is a pure cut and paste of Flavour’s Ikwokrikwo video. I understand even the beat was copied from this Nigerian, but did we have to go that far and even copy the way he made his video?
However, the video still manages to do its copy-cat well. After all, copy cats never miss out on the crucial details. The video manages to utilise its location. The beauty of the sunlight filtering through the leaves and trees evokes emotions of calmness fused with romance.
The structuring of the story-line enables the video to connect deeply with the soul of a man. This gorgeous Jaki O happens to walk past these two burly men in African costumes and she leaves them awed. I love how Andy Music then comes in; drops his manifesto and before long his boys break into dance, encircling the couple.
However, wait a minute! Did we also steal those feminine Nigerian dances? I saw Jaki O dance that famous Yoruba Gelede dance. Who says copying is bad?


More in Audio Visual

  • The track: Never Give UP- Flex D’Paper ft Mako Loco

    Ugandan Hip-Hop artiste Flex D’Paper could easily be categorised as an underground rapper but he is not. An underground rapper is...

    Christine NakalungiMay 6, 2017
  • The video: Mbozi Za Malwa- Bebe Cool ft Sauti Sol

    Once upon a time, Kim XP was the King of music video production. We almost believed the hype until the doubting...

    Christine NakalungiMay 6, 2017
  • Akafananyi – Katera Afrika

    Katera Afrika has the likeability aura that surrounds her. One could guess that it’s all about her individuality that she champions,...

    Christine NakalungiApril 22, 2017
  • The movie-The Fate Of the Furious

    Cast: Vin Diesel, Michelle Rodriguez, Dwayne Johnson, Jason Stratham, Tyrese Gibson, Nathalie Emmanuel, Kurt Russell, Charlize Theron Director: F. Gary Gary...

    Christine NakalungiApril 15, 2017
  • The dvd- Into The Storm

    Pette (Matt Waish) specialises in chasing storms so much that he had a car custom made for driving through tornadoes. For...

    Christine NakalungiApril 15, 2017
  • The track: Leesu – Mozey Radio

    5 Many refer to Leesu as a song done by Radio and Weasel, even the artwork to promote the song has...

    Christine NakalungiApril 15, 2017
  • Katonene bags 160m CMVA cash

    For all you who were mocking the Club video awards, see who is laughing last now. Word at our desk is...

    Christine NakalungiApril 1, 2017
  • The movie: The Ghost In The Shell

    Cast: Scarlett Johansson, Takeshi Kitano, Pilou Asbæk, Michael Pitt and Juliette Binoche Director: Rupert Sanders Genre: Sci-fi, action Running time: 106...

    Christine NakalungiApril 1, 2017
  • The dvd: Eagle Eye

    At one point, Jerry (Shia LaBeouf) was a broke guy struggling to make ends meet and constantly having to sneak into...

    Christine NakalungiApril 1, 2017