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Music video – Magic by Winnie Nwagi




August has been a month of lows. Kiprotich failed to defend his gold medal at the Olympics. Just as someone is about to heal from those wounds, another low hits.
If you watched Coldplay’s Magic video a few years back, then Winnie Nwagi’s video will get you annoyed and frustrated. Frustrated that there’s no magic. Annoyed that she copied a concept and executed it so miserably.
Before you get depressed, there are a few positives, a clean edit and great costumes (especially the clown hats and jackets). And as usual, the pleasant to the eye visuals of Winnie Nwagi and her crew. Beyond that, expect nothing really to get you excited. If anything is to go by, it will be visual exasperation from moment to moment.
For, this video is the hallmark of plagiarism.
Not even the dance moves will work the magic on the viewer. Perhaps, the viewer now needs more that Nwagi trying to ride on the fame that made the musawo video adored. It then in tidbits, drops off those magical executions, one by a clown and another by two gymnasts.
Then, the video sinks into monotony. Those dances of the trio play over for too long for one to bare. Not to be too negative, but in this video, Winnie Nwagi sells herself short. She falls from the standards she’s come to be associated with, and then rebrands into a world of mediocrity.
The only consolation comes at the real end of the video when a customer awakens Winnie Nwagi from her daydreams. How I wish, this end scene had a starting scene that seamed with it? And how wonderful it would have been if the whole storyline had derived from that final scene? For in all honesty, the video lacked an actual plot or visual path to trek.


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