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The music video manifesto: Leila Kayondo

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The video catches me by surprise, and grips me straight away. I had imagined from the title that it was meant to follow a path so known to most local videos. No it didn’t. It chooses to take on another visual realm, and creates one of those music videos that help Uganda make a leap. A leap into the dimension of a better creative thought processes.
The video is shot along a highway that is under construction; however with a good play around with the edits, it brings the feel of some Arabian desert lands with the sand dunes. As the dust spirals in the air, one’s appreciation for this video grows. Sometimes, the first step in creating a music video devoid of monotony is choosing the right location, this video does that. It chooses a location that sends our emotions on an odyssey together with Leila Kayondo.
What about the costumes? That Princeton shade of orange dress fits in so well with the location and so do the other black dresses of the dancers. Finally, when you add in the bike and range rover to the video, you get a video that approximates to a state of magnificence.
However, despite all the cheers, the good, the video comes with its flaws. It’s usually a case of a bad video for a very good song. This time round, it’s different. One gets the feeling that this video gets too good for the audio. There is a mismatch for a viewer who will enjoy watching the video, yet not feel the same energy being radiated by the song.
This mismatch is coupled with some scenes that tend to communicate nothing in particular. Perhaps a little bit of minimalism at those white nets in the desert. Less could have implied greatness for this video.

 

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